Privacy Policy

Privacy Policy

This Privacy Policy outlines the ways in which Milky Goodness (the “Site” or “we”) collects, uses, discloses, stores, secures and disposes of your Personal Information.

What is Personal Information and why do we collect it?

Personal Information is information that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone numbers and credit card details (when a purchase is made. 

We collect your Personal Information for the primary purpose of marketing and enhancing your overall customer experience, with personalised product recommendations to suit your needs. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by clicking the ‘Unsubscribe’ link at the footer of our emails, or by using the opt-out link in our SMS marketing.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

As an example, we attend some expos where attendees consent to their details being shared by organisers. If you have attended an expo and have consented to this, you may received marketing material from us and can opt-out at any time.

Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

  • Third parties where you consent to the use or disclosure, for example:
  • To Shopify, the platform we use to process purchases. To view Shopify’s Privacy Policy, please click here.
  • To Klaviyo, the platform we use to distribute marketing material such as emails and SMS. Klaviyo is integrated with Shopify, so unless you’ve previously unsubscribe you’re automatically added to our email marketing list. You have the option to manually opt-in for SMS marketing at checkout. To view Klaviyo’s Privacy Policy, please click here.
  • Where required or authorised by law.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

Milky Goodness will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information we may require identification from you before releasing the requested information.

Maintaining the Quality of your Personal Information

It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide updates and product recommendations to you.

Policy Updates

This Policy may change from time to time and will be available on this site (

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy please contact us at: